Our Mission

Bringing Transparency to
Difficult Moments.

Our Purpose

Funeral costs in New Zealand are high and often opaque. Most families make a five-figure financial decision at the worst possible time, without the ability to easily compare options.

This platform was built to make funeral pricing visible up front. We want you to be able to compare before you need to commit—or quickly when you need help right now.

Core Values

  • 1
    IndependenceNo bias toward any provider.
  • 2
    TransparencyPrices shown clearly, no forms.
  • 3
    CompassionDesigned for use in stressful times.

What We Are (and Aren't)

What We Are

  • • An independent price comparison tool
  • • Focused on transparency and pre-planning
  • • Free to use, with no personal details required

What We Are Not

  • • A lead-generation service
  • • A funeral insurance provider
  • • A booking platform or affiliate

Revenue Model

We charge funeral directors a flat annual listing fee. This fee does not affect ranking or placement. We may also earn referral fees on pre-need funeral plans and adjacent services like will-writing.

Our Ethical Promise

We will never affiliate with funeral insurance providers. This is the bright line that keeps us independent and ensures our data is never compromised by corporate insurance interests.

Contact Us

Questions, feedback, or corrections? We're here to help.

[email protected]